Refer below responsibility and qualifications to submit application at Puma

• Job Title: Marketing Research Analyst Post
• Company: Puma
• Location: (Work From Home)
• Qualifications: 12th Pass/graduate
• Job Type: Full-time/Part-time
• Salary: ₹14,000.00 – ₹24,000.00 per month
• Schedule: Fixed shift
• Supplemental Pay: Overtime pay
• Experience: Freshers can apply

Puma Careers

Puma Marketing Research Analyst Post, a globally renowned sports and lifestyle brand, is seeking a highly skilled and motivated Marketing Research Analyst to join our dynamic team. With a rich history of innovation and excellence, Puma is committed to pushing boundaries in the world of sportswear and fashion. If you are passionate about market research, trends, and consumer behavior, and are looking to contribute to a brand that values creativity and authenticity, this could be the perfect opportunity for you.

Job Description:

As a Marketing Research Analyst at Puma, you will play a pivotal role in shaping our marketing strategies by providing key insights into consumer behavior, market trends, and competitor activities. This role requires a deep understanding of market research methodologies, strong analytical skills, and the ability to translate data into actionable recommendations. You will be responsible for conducting comprehensive research projects, analyzing data, and presenting findings to inform marketing and business decisions.

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Responsibilities:

1. Market Analysis:
   • Conduct in-depth market research to identify trends, opportunities, and threats.
   • Analyze consumer behavior, preferences, and demographics to inform marketing strategies.
   • Monitor industry developments and competitor activities to stay ahead of market trends.
2. Consumer Insights:
   • Develop and execute surveys, interviews, and focus groups to gather consumer insights.
   • Analyze data to identify patterns, preferences, and areas for improvement.
   • Provide actionable recommendations to enhance the consumer experience and drive brand loyalty.
3. Competitor Analysis:
   • Track and analyze competitor marketing strategies, product launches, and promotions.
   • Evaluate market positioning and identify opportunities for differentiation.
   • Collaborate with cross-functional teams to develop strategies that capitalize on market gaps.
4. Data Analysis:
   • Utilize statistical methods and tools to analyze large datasets.
   • Present findings through compelling visualizations and reports.
   • Provide ongoing analysis to measure the effectiveness of marketing campaigns.
5. Collaboration:
   • Work closely with marketing, product development, and sales teams to align research findings with business objectives.
   • Collaborate with external research agencies as needed.
   • Act as a key liaison between marketing and other departments to ensure alignment on strategic initiatives.

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Qualifications:

• Bachelor's degree in Marketing, Business, Statistics, or a related field. Master's degree is a plus.
• Proven experience as a Marketing Research Analyst or similar role.
• Strong analytical and critical thinking skills.
• Proficient in data analysis tools and statistical methods.
• Excellent communication and presentation skills.
• Ability to work independently and collaboratively in a fast-paced environment.
• Familiarity with the sports and lifestyle industry is advantageous.